For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. Some of its OTT customers have achieved conversion rates of 72 percent through app sign-ups.
Citing data from Parks Associates, Vimeo notes that over a quarter of all broadband-equipped households in the U.S. signed up for at least one OTT service free trial in 2017. “Free OTT trials are effective in converting a sizable portion of trial users into subscribers,” says Glenn Hower, a senior market research analyst for Parks.
From the article "Over 60% of Free Trial Users Will Pay for Service: Vimeo Report" by Troy Dreier.
Unnamed sources tell Bloomberg that the new Apple TV will be equipped with a faster processor capable of streaming higher-resolution content. A new version of the recently-launched TV app is also said...
Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a bus...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
Amazon and Roku account for nearly 70% of installed streaming devices in the United States, according to Parks Associates. Roku still owns a healthy lead over Amazon in terms of installment base and u...
