Providing market intelligence for more than 35 years

In The News

Over 50% W Europe homes plan 4K purchase

A European consumer survey examining 4K consumer adoption and preferences revealed by Parks Associates at CES 2016 suggests that some 17 per cent of broadband households in the UK, France, Germany, and Spain are planning to buy a flat-panel TV in the next 12 months and over 50 per cent consider 4K an important or very important feature of their next model. Among these future buyers, 54 per cent are willing to purchase a 4K TV with the expectation that more content will be available soon.

From the article "Over 50% W Europe homes plan 4K purchase" by advanced-television.com.

Previously In The News

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

News, Rumors, and More: Here's Everything We Know about the Apple TV

In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watc...

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

Research: 6% US broadband homes have gigabit-speed services

New research from Parks Associates finds that 22 per cent of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39 per cent of US broadband households...