A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, allowing customers to enjoy a diverse range of content in a single, cost-effective package. This trend represents a move towards integrated OTT solutions, offering a streamlined way to access various streaming services.
From the article, "OTT - What's Streaming India?" by Aroon Kumar
With a smart city the whole is greater than its parts. This holds true for the smart home, too. In today’s world of smart homes, IoT and smart cities, the network, wireless connectivity and data rule....
Research firm Parks Associates estimates Verizon Communications, AT&T, T-Mobile, and Sprint were all found to have throttled the speeds of mobile video content, with an estimated $889 million in reven...
Research firm Parks Associates estimates 7.7 million standalone and all-in-one IP security cameras will be sold in the United States this year, with an estimated $889 million in revenues. “IP camer...
Voice control is still in its infancy, but it’s clear that it’s catching on. Recent Parks Associates research suggests that voice assistant penetration will near 50 percent of U.S. broadband-connected...
