A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, allowing customers to enjoy a diverse range of content in a single, cost-effective package. This trend represents a move towards integrated OTT solutions, offering a streamlined way to access various streaming services.
From the article, "OTT - What's Streaming India?" by Aroon Kumar
Brett Sappington is a senior director of research at Parks Associates. He leads the firm’s services research team, which publishes industry insights on access and entertainment services, digital media...
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Each year CEDIA conducts its Size and Scope of the Residential Electronic Systems Industry Survey to analyse the size of the industry and identify market trends. In 2016, the average system integrator...
