A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, allowing customers to enjoy a diverse range of content in a single, cost-effective package. This trend represents a move towards integrated OTT solutions, offering a streamlined way to access various streaming services.
From the article, "OTT - What's Streaming India?" by Aroon Kumar
33% of UK broadband households subscribed to an OTT video service as of 3Q 2015, according to Parks Associates. The same study shows that only 15% of UK households with pay-TV subscribe to premium...
The figures come from a new research report by Parks Associates, which explains that, while a typical price point for a subscription service is $7-$10, several niche services are available for under $...
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Parks Associates today announced a new industry report, Cloud Platforms for the Internet of Things, revealing 19% of US broadband households currently own at least one Internet-connected smart home de...
