A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, allowing customers to enjoy a diverse range of content in a single, cost-effective package. This trend represents a move towards integrated OTT solutions, offering a streamlined way to access various streaming services.
From the article, "OTT - What's Streaming India?" by Aroon Kumar
Cloud DVR has begun to take hold worldwide, thanks to its ability to offer potentially infinite recording and time/place shifted content to subscribers, far beyond the storage offered by the home Set-...
Amazon's Fire TV set-top box is more popular than Apple TV, according to the latest survey from Parks Associates. Roku, however, is still the king of the digital streaming space. Parks Associates l...
Any developers building apps for HomeKit have to use the same safety guidelines as the device makers themselves — this means they need clear, overt privacy policies and must follow Apple's guidelines...
It makes sense for the phenomenon to be so widespread: after all, why would two roommates or family members or even good friends have separate video streaming accounts when they can share a subscripti...
