A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, allowing customers to enjoy a diverse range of content in a single, cost-effective package. This trend represents a move towards integrated OTT solutions, offering a streamlined way to access various streaming services.
From the article, "OTT - What's Streaming India?" by Aroon Kumar
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
