Register

I agree with the Privacy Policy

In The News

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

June 08, 2021

Residential Tech Today

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband households now have at least one OTT video service subscription, up from 76 percent in Q1 2020.

Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Video: OTT, Pay TV, and Digital Media series on Wednesday, June 9, to explore customer adoption and churn, strategies for maintaining and retaining subscribers, and best practices in data-driven decision-making for OTT services.

“With OTT adoption so high, providers are exploring new strategies, including expanded IP and AI-powered enhancements, to stay competitive,” said Steve Nason, Research Director, Parks Associates. “We look forward to sharing our latest data and bringing together industry leaders at Future of Video.”

From the article "OTT Video Service Subscriptions Increase in Q1 According to Parks Associates" by Jeremy Glowacki.

Previously In The News

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...

‹
1
2
...
208
209
210
211
212
213
214
...
719
720
›