OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband households now have at least one OTT video service subscription, up from 76 percent in Q1 2020.
Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Video: OTT, Pay TV, and Digital Media series on Wednesday, June 9, to explore customer adoption and churn, strategies for maintaining and retaining subscribers, and best practices in data-driven decision-making for OTT services.
“With OTT adoption so high, providers are exploring new strategies, including expanded IP and AI-powered enhancements, to stay competitive,” said Steve Nason, Research Director, Parks Associates. “We look forward to sharing our latest data and bringing together industry leaders at Future of Video.”
From the article "OTT Video Service Subscriptions Increase in Q1 According to Parks Associates" by Jeremy Glowacki.
The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...
To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digit...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
