OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband households now have at least one OTT video service subscription, up from 76 percent in Q1 2020.
Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Video: OTT, Pay TV, and Digital Media series on Wednesday, June 9, to explore customer adoption and churn, strategies for maintaining and retaining subscribers, and best practices in data-driven decision-making for OTT services.
“With OTT adoption so high, providers are exploring new strategies, including expanded IP and AI-powered enhancements, to stay competitive,” said Steve Nason, Research Director, Parks Associates. “We look forward to sharing our latest data and bringing together industry leaders at Future of Video.”
From the article "OTT Video Service Subscriptions Increase in Q1 According to Parks Associates" by Jeremy Glowacki.
“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement. According to the report, virtual and augmented...
Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according t...
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...
