Providing market intelligence for more than 35 years

In The News

OTT Video Penetration Hits 55% In UK, 51% In France

OTT video usage is continuing to rise in Western Europe but has yet to reach the same level as in the US, according to Parks Associates. The market researcher found that 55 percent of UK broadband homes and 51 percent in France are watching TV shows and films online, compared to 70 percent in the US. The number of paid subscriptions in Europe is significantly lower than in the US. In the UK and France, 30 percent and 17 percent of broadband homes subscribe to OTT video, versus 64 percent of US broadband households. 

From the article "OTT Video Penetration Hits 55% In UK, 51% In France" by www.telecompaper.com

Previously In The News

Is Streaming Fragmentation Reviving Piracy?

Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Alexa Poised To Play A Bigger Role This Amazon Prime Day

In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...

First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

Apple TVs share of streaming devices in U.S. households remains at 15 percent edging Google’s Chromecast to take third place among the four major brands but is still being beat out by Roku more than t...