Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT video services in the US, which is as follows: Netflix, Amazon Video, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Crunchyroll, Showtime and CBS All Access. One standout surprise is that the WWE Network ranks in fifth place, boasting 1.5 million paying subscribers, up from 1.2 million, last year.
From the article "OTT Video News, Deals, Launches and Products" by Thomas Flanagan.
The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...
“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...
According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...
Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...
