Parks Associates attributes a chunk of that OTT churn to consumer experimentation.
“These are not free trials but instances where consumers are spending real money to try out new OTT services. One-third of households that currently subscribe to an OTT video service have cancelled one or more services in the past year, which shows that there is quite a bit of experimentation occurring right now,” Brett Sappington, senior director of research at Parks Associates, said in a statement.
From the article "OTT Video Churn Steady at 19%: Study" by Jeff Baumgartner.
Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price. It’s no secret that in spite of the benefits of smart home...
What accomplishments are you most proud of in your career? I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel t...
"In my previous column, I mentioned some of the world-class technologies highlighted at Parks Associates’ CONNECTIONS Conference held in Frisco, Texas, in May. One of the presentations that caught my...
CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...
