The number of over-the-top subscriptions has ramped up by 12% over the last two years. That’s the finding of a new research study from Parks Associates reporting that consumer adoption of services like Netflix and Hulu has increased since the third quarter of 2014, even though password sharing is also up.
Some of this growth comes from Hulu’s change to a subscription-only service, but even the number of OTT video subscriptions is expected to continue to jump through the end of 2016, Parks says.
From the article "OTT Subs Rise, TV Everywhere Awareness Creeps Up" by Daisy Whitney.
The promotions have continued since then. Currently, customers who prepay for four months get a free Apple TV 4K in return. One month of prepay earns customers a Roku streaming stick. And new customer...
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s Di...
