Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years.
Parks Associates says nearly 60% of U.S. broadband homes have used at least one OTT service in the past month; with more than 25% of homes using two or more in the past 30 days. Overall, nearly 60% of U.S. TV homes subscribe to OTT service with a monthly fee.
The survey notes 25% of all OTT video business in the U.S. started up this year; with 40% of all OTT services launched within the last two years.
From the article "OTT Service Forecast To See Sharp Growth In Next 5 Years" by Wayne Friedman.
Parks Associates' new study, Smart Properties: The Value of IoT for MDUs, a survey of 300 MDU (multidwelling unit) property managers and owners, finds many multifamily residents and staff now expect t...
Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service,...
Fast, secure, reliable connectivity is now an expectation at multifamily residences, according to a report released Monday by market research and consulting company Parks Associates and Xfinity Commun...
“I would say what they’re doing is quite advanced,” said Elizabeth Parks, president of market research firm Parks Associates. She said it’s one of many efforts by home security companies to embed AI t...
