Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years.
Parks Associates says nearly 60% of U.S. broadband homes have used at least one OTT service in the past month; with more than 25% of homes using two or more in the past 30 days. Overall, nearly 60% of U.S. TV homes subscribe to OTT service with a monthly fee.
The survey notes 25% of all OTT video business in the U.S. started up this year; with 40% of all OTT services launched within the last two years.
From the article "OTT Service Forecast To See Sharp Growth In Next 5 Years" by Wayne Friedman.
There's a wide range of devices to be aware of when you move in to a smart home, including door locks, alarms, security cameras, garage-door openers, lighting systems, smoke detectors, and irrigation...
Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 perce...
By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s important because Hulu has high turnover rate. A report from Parks Associates found that 7 percent of U...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
