Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores.
Parks looked at consumer behavior during Q3 2014 and compared all subsequent quarters through Q2 2016. The number of available services and consumer awareness are both increasing, despite password sharing growing by approximately 8% over that same time, Parks finds.
From the article "OTT Sees Healthy Gains In Broadband Homes" by RBR-TVBR.
Broadband operators have heard about the massive opportunities around providing smart home services to subscribers for many years, and while the market is growing, it remains in a nascent stage. Resea...
Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option onl...
As changes in the pay-TV industry continue to disrupt traditional providers, organizations will begin to incrementally establish a new data-centric culture. In large, established organizations, cultur...
Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...
