Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying exclusively on shared OTT accounts when using subscription OTT services, according to Parks Associates.
The finding says that 8% are using a OTT video account held by someone outside of their home; and 6% are exclusively using a shared OTT account. Parks says 57% of U.S. broadband households access to some OTT.
Looking at some key OTT areas, Parks says 11% of Netflix users, 10% of Hulu Plus and 5% of Amazon Prime Instant Video are using an account paid for by someone else.
From the article "OTT Providers May Be Missing Key Revenues" byWayne Friedman.
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