As the clock counts down and closes out 2015, executives throughout the television and film industries will snuggle down in their beds thinking of the fast-paced year that has just passed. Just before they drift off into a peaceful slumber, unsettling thoughts will cross their minds–the “What Ifs” of 2016.
With a new set of risks, opportunities, competitors, and regulatory issues, life is not easy as a video industry executive. Here are a few key areas that will continue to keep them up at night in 2016.
From the article "OTT Insomnia: What will Keep Industry Executives Awake in 2016?" by Brett Sappington.
A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four. From t...
A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...
Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...
In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...
