Providing market intelligence for more than 35 years

In The News

OTT Insomnia: What will Keep Industry Executives Awake in 2016?

As the clock counts down and closes out 2015, executives throughout the television and film industries will snuggle down in their beds thinking of the fast-paced year that has just passed. Just before they drift off into a peaceful slumber, unsettling thoughts will cross their minds–the “What Ifs” of 2016.

With a new set of risks, opportunities, competitors, and regulatory issues, life is not easy as a video industry executive. Here are a few key areas that will continue to keep them up at night in 2016.

From the article "OTT Insomnia: What will Keep Industry Executives Awake in 2016?" by Brett Sappington.

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Assoc...

Apple’s Video Streaming Plans: Key Open Questions

There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...