As the clock counts down and closes out 2015, executives throughout the television and film industries will snuggle down in their beds thinking of the fast-paced year that has just passed. Just before they drift off into a peaceful slumber, unsettling thoughts will cross their minds–the “What Ifs” of 2016.
With a new set of risks, opportunities, competitors, and regulatory issues, life is not easy as a video industry executive. Here are a few key areas that will continue to keep them up at night in 2016.
From the article "OTT Insomnia: What will Keep Industry Executives Awake in 2016?" by Brett Sappington.
Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
