Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subscription of MLB.tv at the beginning of baseball season.
In general, about 63% of U.S. broadband homes have an OTT service, up from 57% at the start of 2015. Parks adds that Latino and Hispanic homes are fueling growth -- adoption in those homes is 15% higher than the rest of U.S. homes.
From the article "OTT Growth Spreads Across Services" by Daisy Whitney.
Google Assistant, along with other voice-control platforms like Amazon Alexa and Apple Siri, is gaining steam as a smart home control solution. According to a study by Parks Associates, consumer adopt...
In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband serv...
The various VR technology approaches present unique user experience issues that current-generation VR headsets have yet to solve. Feedback on the user experience from those who own or have tried VR...
Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...
