Parks Associates has published international data from the company’s OTT Video Market Tracker service showing OTT video usage in Western Europe is continuing to expand, with 55 per cent of UK broadband households and 51 per cent in France watching TV programming and movies online, compared to 70 per cent in the US.
From the article "OTT Growing In Europe, US Continues To Pull Ahead" by www.advanced-television.com
Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates. Households with both antennas and pay TV subscribe to multiple OTT video...
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...
