OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015, according to new research from Park Associates.
The report titled The Cost of Piracy shows 6% of US broadband households use an OTT video service that is paid by a person living outside of the household.
“Credential sharing has a measurable impact on video services, particularly in the OTT video service area, where young subscribers are active,” said Glenn Hower, research analyst, Parks Associates.
“The impact on OTT video revenues is especially troublesome as OTT providers are investing large sums of money to boost their original content offerings,” said Hower.
From the article "OTT credential sharing will rob providers of $500 million."
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...
WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...
While connected home gadgets have always figured heavily into CES’ agendas in recent years, this year marked a shift in the specific kinds of smart devices people want, according to Jennifer Kent, VP...
