By the end of 2015, it was reported that about 20% of U.S. broadband homes had shuttered their over-the-top video service subscriptions in the past twelve months. That’s a slight rise from the second quarter of 2015, when the snip-snip number came in at 18% overall.
The data comes from Parks Associates, which found that Hulu took the biggest brunt of the cancellations, with Netflix enjoying the lowest churn.
From the article "OTT Churn Still High" by Daisy Whitney.
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In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
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