The figure is reveadled in Parks Associates’ OTT Video Market Tracker service, which notes that the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Amazon, and Hulu all reducing their churn rates. At the end of 2015, 20% of US broadband households had cancelled at least one OTT video service in the past 12 months.
“The churn rate has held steady, with one-in-five broadband households canceling an OTT video service in the past year,” said Brett Sappington, senior director of research, Parks Associates.
From the article "OTT Churn-Rate In US Homes Is 19%" by www.broadbandtvnews.com
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...
While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...
