About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates.
Netflix has the lowest churn among US OTT services, with 5% of broadband households cancelling the service over the 12 months.
According to Parks Associates, the overall estimated OTT churn figure had edged up to one in five homes at the end of the year from 18% at the end of the second quarter.
From the article "OTT Churn Edges Up In US" by Stuart Thomson.
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...
Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
