About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates.
Netflix has the lowest churn among US OTT services, with 5% of broadband households cancelling the service over the 12 months.
According to Parks Associates, the overall estimated OTT churn figure had edged up to one in five homes at the end of the year from 18% at the end of the second quarter.
From the article "OTT Churn Edges Up In US" by Stuart Thomson.
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...
Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
