Churn isn’t just an issue for traditional pay TV providers. Over-the-top services suffer it as well, of course. Parks Associates revealed OTT data yesterday showing that at the end of 2015, approximately 20 percent of U.S. broadband households had cancelled at least one OTT video service in the last year.
“In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or within a few months,” Brett Sappington, senior director of research at Parks says. “Popular shows or events, such as HBO’s ‘Game of Thrones’ or WWE Network’s ‘Wrestlemania,’ can be beneficial in terms of attracting users. However, there is a risk that consumers will unsubscribe once they’ve watched these popular items.”
From the article "OTT Churn: Netflix Has Lowest Rate in 2015" by Laura Hamilton.
Sling TV is on its way up and Sony PS Vue is still outside of the top 10 OTT services. Parks Associates released its 2016 top 10 service providers list showing a stable top 5 with indications that all...
Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video c...
According to Parks, only 6 per cent of US broadband households rely on desktops exclusively, with an additional 6 per cent of households using only a combination of desktops and tablets. “Desktop a...
Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...
