Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for the best content. Hulu has even announced they'll be launching a live streaming product in 2017. Meanwhile, major enterprises such as Verizon, IBM, Ericsson, Amazon, and Google have begun to aggressively snap up OTT assets.
From the article "OTT At A Tipping Point, Poised For Rapid Growth" by Ted Coons.
It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
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