Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for the best content. Hulu has even announced they'll be launching a live streaming product in 2017. Meanwhile, major enterprises such as Verizon, IBM, Ericsson, Amazon, and Google have begun to aggressively snap up OTT assets.
From the article "OTT At A Tipping Point, Poised For Rapid Growth" by Ted Coons.
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....
A new study conducted by Parks Associates indicates a 75% increase in the construction of zero net energy homes between 2016 and 2017. The growth is a result of an increase in consumer demand for s...
Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...
