This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking with it.
The data comes from an annual review of U.S. broadband households by Parks Associates.
“The churn rate has held steady,” said Parks’ Senior Director of Research, Brett Sappington. “These are not free trials but instances where consumers are spending real money to try out new OTT services.”
From the article "OTT Annual Churn Rate Dips Slightly" by RBR-TVBR.
Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...
Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services. By 2027, there is a projected loss of $113 billion for streamin...
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...
