This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking with it.
The data comes from an annual review of U.S. broadband households by Parks Associates.
“The churn rate has held steady,” said Parks’ Senior Director of Research, Brett Sappington. “These are not free trials but instances where consumers are spending real money to try out new OTT services.”
From the article "OTT Annual Churn Rate Dips Slightly" by RBR-TVBR.
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