Findings from Parks Associates’ OTT Video Market Tracker service indicate that Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the US. The international research firm notes that adoption of OTT video subscriptions has increased by 12 per cent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 per cent over that same time.
“We have seen a steady climb thus far in 2016,” said Brett Sappington, Senior Director of Research, Parks Associates. “With Hulu’s shift to a subscription-only approach, OTT video subscription penetration in the US market will continue to rise through the end of this year.”
From the article "OTT Adoption Up 12% Among US Households" by www.advanced-television.com
A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...
