The “OTT Video Market Tracker” from Parks Associates was just released indicating adoption in broadband households of OTT video subscriptions has increased by 12 percent since Q3 2014. Both the number of available services and consumer awareness are increasing, according to the research — as is password sharing which is said to have gone up by about 8 percent over that same period.
There’s been a steady climb in OTT thus far in 2016, Brett Sappington, senior director of research at Parks, observes. “With Hulu’s shift to a subscription-only approach, OTT video subscription penetration in the U.S. market will continue to rise through the end of this year,” he adds.
From the article "OTT Adoption in U.S. Broadband Households: It’s Up 12 Percent Since 2014, Report Says" by Laura Hamilton.
There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
