The “OTT Video Market Tracker” from Parks Associates was just released indicating adoption in broadband households of OTT video subscriptions has increased by 12 percent since Q3 2014. Both the number of available services and consumer awareness are increasing, according to the research — as is password sharing which is said to have gone up by about 8 percent over that same period.
There’s been a steady climb in OTT thus far in 2016, Brett Sappington, senior director of research at Parks, observes. “With Hulu’s shift to a subscription-only approach, OTT video subscription penetration in the U.S. market will continue to rise through the end of this year,” he adds.
From the article "OTT Adoption in U.S. Broadband Households: It’s Up 12 Percent Since 2014, Report Says" by Laura Hamilton.
Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...
Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5...
In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the t...
A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...
