New research from Parks Associates suggests that may be the case, given the percentage of U.S. broadband households that use a digital antenna to watch over-the-air broadcasts.
From the article "OTA TV Viewing: Found In Nearly 1 in 4 Broadband Homes" by Adam Jacobson.
The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
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