Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 months, adding that people who have SVOD subscriptions also have some form of pay TV service.
Sappington said the fastest segment among video consumers are households that are taking two, three and four services, so they aren’t averse to paying for content, they just don’t want to pay or what they don’t want.
“People that love video pay for video,” Sappington said.
From the article "Operators Should Embrace SVOD to Attract Next Generation" by Mike Farrell.
Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...
"Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those services account for much of the traffic across their netw...
Throttling connections is simply one of those measures. "Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those...
The standard is used in about 580 million homes worldwide if you include cordless phones. About 50 million units are in Europe, including gateways and VoIP boxes, according to Brad Russell, a market r...
