This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-connected video watching on big TV screens is up 30% in the last six months.
When it comes to premium video, viewing is evenly split between movies (30%) and TV (32%).
Parks Associates believes more activity will come because nearly one-half of HDTVs shipped in 2012 will be Internet-connectable. Pietro Macchiarella, research analyst at Parks Associates, stated: "This device, when connected, offers a toehold to a variety of players, including broadcasters, over-the-top video providers and pay-TV providers."
Parks says 71% watch online TV shows at least once a month. This figure is up from 51% a year ago. In addition, 75% of U.S. smart TV owners watch on-demand online movies at least monthly, versus 57% in 2011.
From the article, "Online Video Via TV Is Rising" by Wayne Friedman.
Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...
At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...
