A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 percent of those surveyed between the ages of 20 and 30 watch online and still pay for traditional TV.
From the article "ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves" by Gretchen Gardner.
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
