A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 percent of those surveyed between the ages of 20 and 30 watch online and still pay for traditional TV.
From the article "ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves" by Gretchen Gardner.
The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
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“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...
