A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 percent of those surveyed between the ages of 20 and 30 watch online and still pay for traditional TV.
From the article "ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves" by Gretchen Gardner.
Smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, says Parks Associate. Their research notes 68% of smartphone owners li...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
