According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in the past 12 months.
From the article "ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More" by Gretchen Gardner.
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"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
