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February 08, 2017
According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in the past 12 months.
From the article "ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More" by Gretchen Gardner.
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According to research from Parks Associates from this past May, Roku led all of its competitors in sales from first quarter 2015 to first quarter 2016, with its set-top boxes accounting for 30% of the...
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