According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in the past 12 months.
From the article "ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More" by Gretchen Gardner.
Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...
