Providing market intelligence for more than 35 years

In The News

One-third of U.S. Broadband Households own a Connected Health Device

Parks Associates today announced new digital health research showing adoption of digital health/wellness devices among U.S. broadband households is steadily increasing, with an increase from 26% in 2014 to 33% now. 360 View: Empowering Healthcare Consumers reports most of these devices are fitness-related, with connected fitness trackers reaching 10% penetration in 2015, while smart watches reached 4%.

From the article "One-third of U.S. Broadband Households own a Connected Health Device" by Wireless Developer Network.

Previously In The News

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

Smartwatches were finally worth our time this year

The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...

Digital health care: Better than the doctor's office?

Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...