Connected device apps are increasingly important in driving OTT engagement, now accounting for more than one quarter of total OTT video subscriptions, according to new market research conducted by Parks Associates for Ooyala.
Apps available via connected devices are the second most popular means subscribers use to access OTT video services. OTT websites are the most popular, according to ¨Connected Apps: The New Battleground for Video Services.¨
More than one-quarter of total OTT video subscriptions now derive from apps available on streaming media players, game consoles and connected TVs, Parks found.
From the article "One-Quarter Of Total OTT Video Subscriptions Driven By Connected Apps" by Andrew Burger.
Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study fr...
What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...
If Apple does come out with a new Apple TV, it will be the first update to the product line in two years. Apple's rivals have been hard at work updating their streaming boxes in that time, so it's no...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
