Connected device apps are increasingly important in driving OTT engagement, now accounting for more than one quarter of total OTT video subscriptions, according to new market research conducted by Parks Associates for Ooyala.
Apps available via connected devices are the second most popular means subscribers use to access OTT video services. OTT websites are the most popular, according to ¨Connected Apps: The New Battleground for Video Services.¨
More than one-quarter of total OTT video subscriptions now derive from apps available on streaming media players, game consoles and connected TVs, Parks found.
From the article "One-Quarter Of Total OTT Video Subscriptions Driven By Connected Apps" by Andrew Burger.
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...
