Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 percent last year).
Churn is high with subscription services: Roughly 20 percent of U.S. broadband-enabled homes cancelled at least one OTT video service last year.
Looking at how people access that video, Parks found that viewers don't stream as much video over gaming consoles as they used to.
From the article "One-Quarter Of Millennial-Led Households Are OTT-Only: Parks" by Troy Dreier.
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...
