Some 16% of US broadband households now subscribe to an over-the-top sports video service, according to Parks Associates.
The NFL Game Pass is the most widely adopted service, with 6% of US broadband homes subscribing to this compared to 4% for the WWE Network and baseball service MLB.TV.
From the article "One In Six US Broadband Homes Take An OTT Sports Service" by www.digitaltveurope.net
The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
